Facebook is huge (over 1 billion!), and it's constantly evolving; everyone seems to be using it for marketing. But it's important to approach it with a strategy, using it to drive others towards your service or content and engaging with them. This engage session explores not only the basics of Facebook pages, especially the Timeline feature for brands, but also how to make sure your pages work strategically to fit with your goals or those of your department/company/project.
|Intended audience||Anyone interested in using social media to engage with a wider audience|
|Prior knowledge||No prior knowledge is required|
|Where next?||See the Engage site.|