Course Details and Schedule

Facebook is huge (over 1 billion!), and it'’s constantly evolving; everyone seems to be using it for marketing. But it'’s important to approach it with a strategy, using it to drive others towards your service or content and engaging with them. This engage session explores not only the basics of Facebook pages, especially the Timeline feature for brands, but also how to make sure your pages work strategically to fit with your goals or those of your department/company/project.

See below for course schedule

Key topics
  • Building a Facebook page
  • Engaging with users online
  • Developing a Facebook strategy
  • Creating compelling Facebook content
Course information
Intended audience Anyone interested in using social media to engage with a wider audience
Prior knowledge No prior knowledge is required
Format Presentation only
Where next? See the Engage site.

Course provider: IT Learning Programme


Frequency: This session is part of the annual Engage series - it may not be repeated.