During this half day overview, we will share the benefits of measuring and tracking your website's statistics, what Google Analytics is, and how to use the figures from Google Analytics to help you work out ways to generate more visitors to your website and promote website activity.
Course information
| Intended audience | This course is intended for anyone who wants to understand the benefits of using Google Analytics to measure and track their web marketing activity. |
| Prior knowledge | No previous knowledge of Google Analytics is required |
| Resources | A course book must be purchased when you attend the course (see the Cost below) |
| Format | Presentation, practical exercises and some group work |
| Further information | The course is delivered by an external training provider who specialise in Google Analytics. |
| Where next? | This is very much an overview of measuring and tracking your websites performance using Google Analytics. If you would then like to understand how to actually use Google Analytics, please book a place on the Google Analytics Hands-on course. |
This course is taught by an external expert.
Course provider: IT Learning Programme
Can't make any of these dates? Express an interest in future dates for this course.