Course Details and Schedule

During this half day overview, we will share the benefits of measuring and tracking your website's statistics, what Google Analytics is, and how to use the figures from Google Analytics to help you work out ways to generate more visitors to your website and promote website activity.

See below for course schedule

Key topics
  • An overview of Google Analytics
  • The benefits of measuring and tracking your website activity
  • The key areas to track in the performance of your website
  • Installing Google Analytics on your website
Course information
Intended audience This course is intended for anyone who wants to understand the benefits of using Google Analytics to measure and track their web marketing activity.
Prior knowledge No previous knowledge of Google Analytics is required
Resources A course book must be purchased when you attend the course (included in the Cost below)
Format Presentation, practical exercises and some group work
Further information The course is delivered by an external training provider who specialise in Google Analytics.The fee for this course must be paid in advance. The non-refundable portion of this fee is £30. Please see our terms and conditions for more details
Where next? This is very much an overview of measuring and tracking your websites performance using Google Analytics. If you would then like to understand how to actually use Google Analytics, please book a place on the Google Analytics Hands-on course. If you want to extend Google Analytics event tracking to help you understand the ways in which visitors are interacting with your content, then you will find Google Tag Manager is the best way to do this. See our Google Tag Manager course.

Taught using: N/A

This course is taught by an external expert.

Course provider: IT Learning Programme

What you will need:

Computer and software are provided. There is limited space for any device you use for note taking.


Frequency: Every term subject to teacher availability. Express an interest in future dates for this course.