During this half day course, you will quickly learn in a practical and hands-on way how to use Google Analytics. You will learn how to set up and interpret the daily, weekly and monthly figures from your website. You will need to have a Google Analytics account and at least two weeks of Google Analytics data already monitored on your website to be able to participate in this course.
Key topics
- Account and Profile best practice
- Understanding your Google Analytics report
- Using tracking codes to better segment your traffic
- Understanding how people search and find your website
- Using goals to automate your tracking
- Analysing visitor behaviour
- Using Social Media Marketing reports
- Establishing a regular Analytics routine
Course information
| Intended audience | This course is for anyone who has a Google Analytics account setup on their website and wants to know how to use it effectively. |
| Prior knowledge | No previous knowledge is required, however you must be able to login to a Google Analytics account and have and at least two weeks of Google Analytics data already monitored on your website. |
| Resources | A course book must be purchased when you attend the course (see the Cost below) |
| Further information | You will need to bring least 2 weeks of Google Analytics data with you and be able to sign into your Google Analytics account. |
This course is taught by an external expert.
Course provider: IT Learning Programme
Can't make any of these dates? Express an interest in future dates for this course.