Course Details and Schedule

During this half day course, you will quickly learn in a practical and hands-on way how to use Google Analytics. You will learn how to set up and interpret the daily, weekly and monthly figures from your website. You will need to have a Google Analytics account and at least two weeks of Google Analytics data already monitored on your website to be able to participate in this course.

See below for course schedule

Key topics
  • Understanding key concepts and tools available in Google Analytics
  • The benefits of developing a measurement model for your part of the University
  • Seeing the visitors segmented by type (e.g. graduates, staff, under-graduates)
  • Using tracking codes to better see your visitor behaviour
  • Understanding how people find your website
  • Using goals to automate your tracking
  • Analysing your visitor behaviour
  • Establishing a regular Google Analytics routine
Course information
Intended audience This course is for anyone who has a Google Analytics account setup on their website and wants to know how to use it effectively.
Prior knowledge No previous knowledge is required, however you must be able to login to a Google Analytics account and have at least two weeks of Google Analytics data already monitored on your website.
Resources A course book must be purchased when you attend the course (included in the Cost below)
Further information The course is delivered by an external training provider who specialise in Google Analytics. You will need to bring at least 2 weeks of Google Analytics data with you and be able to sign into your Google Analytics account. The fee for this course must be paid in advance. The non-refundable portion of this fee is £35. Please see our terms and conditions for more details

Taught using:N/A

This course is taught by an external expert.

Course provider: IT Learning Programme


Frequency: Every term subject to teacher availability. Express an interest in future dates for this course.