Course Details and Schedule

This one-day course covers how you can ensure that your web pages appear on the first page of a Google search. Search Engine Optimisation (SEO) can be a complex process, but we will explain in layperson's terms the fundamental ideas and techniques you can use to increase the number of people finding you through Google.

See below for course schedule

Key topics
  • Understanding what Search Engine Optimisation is
  • How to research your own keywords
  • How to optimise certain pages on your website
  • How to ensure all your web pages are included in Google's index
  • How to develop inbound and outbound links to your web pages
  • How to develop content that the search engines will love
  • How to carry out Search Engine Optimisation campaign planning
  • How to monitor, track and refine the results of your campaigns
Course information
Intended audience Anyone who is responsible for a website and wants to understand how to generate more visitors through the use of Search Engine Optimisation.
Prior knowledge No previous knowledge of Search Engine Optimisation is required
Resources A course book must be purchased when you attend the course (included in the Cost below)
Format Presentation and discussion
Further information Refreshments and lunch are included in the course cost.The fee for this course must be paid in advance. The non-refundable portion of this fee is £67.50. Please see our terms and conditions for more details

This course is taught by an external expert.

Course provider: IT Learning Programme


Frequency: This course runs subject to demand. Express an interest in future dates for this course.