This introductory course looks at how people actually read copy online and how you need to prepare, write and edit your copy to meet that reality. The course is editorial rather than technical in emphasis and will cover the principles and techniques involved in getting text right for an online environment. You are encouraged to bring in examples of your own work in order to put together your own strategy for writing online copy that works.
|Prior knowledge||You need no previous web writing experience|
|Resources||A course book must be purchased when you attend the course (see the Cost below)|
|Format||Presentation with practical exercises|
|Further information||This is a practical course and as such does not cover graphic design, structuring your website and technical issues. Lunch and refreshments will be provided. The fee for this course must be paid in advance. The non-refundable portion of this fee is £67.50. Please see our terms and conditions for more details.|
Frequency: Every term subject to teacher availability. Express an interest in future dates for this course.